The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year. Topping the list are Bushnell, Smith & Wesson, Remington and Moultrie.
CHRISTIAN LOWE — FEBRUARY 26, 2015
The leading outdoor market research firm Southwick Associates has just released its report on the top hunting and shooting-related brands for last year.
The full report costs a pretty penny, but the company released its basic findings in a presser today.
Top handgun brand: Smith & Wesson
Top traditional rifle brand: Remington / Ruger (Sturm, Ruger)
Top rifle ammunition brand: ATK
Top handgun ammunition brand: ATK
Top boots brand: Cabelas
Top scopes: Bushnell
Top binoculars brand: Bushnell
Top game feeder brand: Moultrie
Top trail camera brand: Moultrie
Top tree stand brand: Big Game
Top muzzleloader: Thompson Center / CVA
Top crossbow: Barnett
Top shotgun ammunition brand: Winchester
Top blackpowder brand: Pyrodex
Top arrow brand: Easton / Carbon Express
Top broadhead brand: Rage
Top bow case brand: Plano
Top archery sight brand: Trophy Ridge
Top game call brand: Primos
Top reloading bullet brand: Hornady
Top reloading primer brand: CCI
Top reloading powder brand: Hodgdon / IMR
Top GPS device brand: Garmin
Top knife brand: Buck
Top holster/ammo belt brand: Blackhawk
Top choke tube brand: Carlson
Southwick used several sources to compile the list, including Southwick Associates’ HunterSurvey.com and ShooterSurvey.com panels, household surveys conducted in late 2014 and other proprietary research.
Information for many other product categories is available from Southwick Associates. Additional details available include total consumer spending by category, breakouts for caliber and gauge, type of retailer, average retail prices, customer demographics, and more. We also help companies design products preferred by customers (versus in-house engineers), identify better price points, learn where the competition is doing better, and other custom research insights.
Retailers interested in ordering the full report should contact Southwick Associates for a quote.